Single-Product Message

专注于目录中的一个特定产品及其详细信息。干净的布局和强有力的CTA。

需要Meta目录

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模板组件

标题（可选）

文本、图像、视频或文档

正文（必需）

主消息文本，最多1024个字符

页脚（可选）

最多60个字符，无变量

按钮（可选）

最多2个按钮（URL、电话、快速回复）

About Single-Product Message

Single Product Message (SPM) templates highlight one specific product from your Meta Commerce Catalog with the maximum visual prominence WhatsApp allows. The message renders a large product image, the catalog title and description, and a clear add-to-cart action — making it the highest-converting format for a focused, hero-product campaign where you want a single SKU to do all the talking.

Why use a Single Product Message?

When you have one specific product to push — a hero SKU launch, a featured deal, a personalised recommendation — SPM gives that product more visual real estate than any other template format. There's no carousel swipe, no list to scroll, just one product with the spotlight on it.

Like other catalog-linked templates, SPM auto-syncs from your Meta Commerce Catalog. Update the product's price or image once and every future send reflects the change without resubmitting the template for Meta review.

Common use cases

Hero product launch

Announce a single flagship SKU with maximum visual impact and a strong Buy Now CTA.

Personalised recommendation

After analysing browse history, send each subscriber the one product most likely to convert.

Restock alert

Notify a single waitlisted user that the exact item they wanted is back in stock.

Featured daily deal

Run a "deal of the day" campaign with a different hero SKU each day.

Example template body

Hi {{1}}, the {{product_name}} you saved is now in stock. Tap below to view details and add it to your cart.

Single Product Message FAQs

When should I use SPM instead of Multi-Product Message?
Use SPM when you have one specific product to feature. Use MPM when you have a small curated selection (typically 3–10 items) where users benefit from picking from a list.
Do I need a Meta Commerce Catalog?
Yes. SPM references a product ID that must already exist in your approved Meta Commerce Catalog. The catalog must be live before the template can be sent.
Can I personalise the body copy per recipient?
Yes. The body supports variables like {{1}} and {{2}} which you fill at send-time with recipient-specific values such as their name or the saved product's display name.
How do users actually buy?
Users can add the product to their WhatsApp cart and send the cart back to you. Final payment depends on the country — WhatsApp Pay handles it natively in some markets, otherwise you generate a checkout link in your reply.