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模板组件
文本、图像、视频或文档
主消息文本，最多1024个字符
最多60个字符，无变量
最多2个按钮（URL、电话、快速回复）
About Coupon Code Templates
Coupon Code templates pair a promotional message with a special "Copy Code" button that copies the discount code to the recipient's clipboard with a single tap. This eliminates the typo-prone step of users manually retyping a code, which historically loses 20–40% of would-be redemptions in WhatsApp campaigns. Our builder formats the special button component correctly so Meta approves it on the first submission.
Why use a Coupon Code template?
The native Copy Code button isn't available in regular marketing templates — it's a dedicated component type that requires the COUPON_CODE template format. Trying to fake it with a quick-reply button labelled "Copy" doesn't actually copy anything.
Higher redemption rates. Internal data from major commerce brands shows 30–60% lift in coupon redemption compared to messages where users have to type or screenshot the code.
Common use cases
Welcome offers
New subscribers receive a one-time discount code immediately after opting in.
Cart abandonment
Recover abandoned carts with a personalised code valid for 24 hours.
Loyalty rewards
Send exclusive codes to repeat customers based on tier or lifetime value.
Flash sales
Time-bound sitewide codes with the urgency of a tap-to-copy CTA.
Example template body
Hi {{1}}, here's 20% off your next order — tap below to copy code WELCOME20. Valid for 7 days.