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模板组件
文本、图像、视频或文档
主消息文本，最多1024个字符
最多60个字符，无变量
最多2个按钮（URL、电话、快速回复）
About Multi-Product Message
Multi-Product Message (MPM) templates let you send a curated list of products from your connected Meta Commerce Catalog in a single WhatsApp message. Recipients see product titles, optional thumbnails, and prices in a scrollable in-chat list, and can add items to a cart without leaving WhatsApp. This format is ideal when you want to highlight a specific handful of SKUs rather than expose your entire catalog.
Why use Multi-Product Messages?
Where Catalog templates open the full storefront, MPM is curated — you choose exactly which 1–30 products appear in the message. This makes MPM ideal for personalised recommendations, restock alerts, and small targeted collections where less choice converts better than more choice.
Customers can add items directly to a WhatsApp cart from the message. The cart is then sent back to your business as a structured message, which your platform can convert into an order or a checkout link automatically.
Common use cases
Personalised recommendations
Send the top 5 SKUs based on a customer's browse history or past purchases.
Restock alerts
Notify wishlist subscribers that 3–5 specific items are back in stock.
Mini collections
Promote a 10–15 item curated drop without opening the full catalog.
Bundle suggestions
After a purchase, suggest complementary products grouped together.
Example template body
Hi {{1}}, based on your last purchase, here are 5 items we think you'll love. Tap any product to view details or add to cart.