Call Permission Request

Richiedi il permesso agli utenti prima di chiamarli. Garantisce la conformità alle normative e include il pulsante CTA "Accetta Chiamata".

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Componenti Modello

Intestazione (Opzionale)

Testo, Immagine, Video o Documento

Corpo (Obbligatorio)

Testo del messaggio principale, fino a 1024 caratteri

Piè di pagina (Opzionale)

Fino a 60 caratteri, senza variabili

Pulsanti (Opzionale)

Fino a 2 pulsanti (URL, Telefono, Risposta Rapida)

About Call Permission Request

Call Permission Request is a specialised WhatsApp Business template type that lets you ask a customer for explicit consent before placing a voice call to them on WhatsApp. It is required by Meta for any business-initiated calling flow and includes a built-in "Accept Call" button that triggers the call when tapped. Our builder formats the template correctly so it passes review on the first submission.

Why use a Call Permission Request?

WhatsApp business calling cannot ring a customer cold — Meta requires the user to opt in first. The Call Permission Request template is the only approved way to request that opt-in, making it mandatory for any sales, support, or onboarding workflow that includes voice calls.

Because the "Accept Call" button is a special component (not a regular CTA), templates built in third-party tools often fail review. Our builder produces the exact JSON shape Meta expects, including the required button type and language code.

Common use cases

Sales follow-ups

Ask high-intent leads if they're available for a quick call to discuss pricing or a demo.

Customer support escalation

Offer a voice call when a chat thread needs faster resolution than typing back and forth.

Onboarding & training

Schedule kickoff calls with new customers without needing them to share a phone number.

Appointment confirmations

Confirm doctor, salon, or service-provider appointments with an option to talk live.

Example template body

Hi {{1}}, this is {{2}} from {{3}}. Can I give you a quick call to walk through your account setup? Tap "Accept Call" and we'll connect right away.

Call Permission Request FAQs

Do I need a Call Permission Request to call WhatsApp users?
Yes. Meta requires explicit user consent before a business can place a WhatsApp voice call. The Call Permission Request template is the official mechanism for requesting that consent.
What category does this template fall under?
Call Permission Request is typically submitted under the Utility category because it relates to an ongoing customer interaction rather than a marketing promotion.
How many buttons does it support?
It supports two buttons: the special "Accept Call" CTA and an optional decline or quick-reply button so the user can opt out politely.
Can I send a Call Permission Request as a marketing message?
No. The template is intended for in-context conversations. Sending it cold to a marketing list is likely to get the message blocked and your number's quality rating reduced.