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Componentes do Modelo
Texto, Imagem, Vídeo ou Documento
Texto da mensagem principal, até 1024 caracteres
Até 60 caracteres, sem variáveis
Até 2 botões (URL, Telefone, Resposta Rápida)
About Catalog Templates
Catalog templates let customers browse your entire Meta-connected product catalog without leaving the WhatsApp chat. Tapping the "View Catalog" button opens an in-app product list complete with images, prices, and descriptions. Catalog templates are not currently available in Meta Business Manager's UI — they can only be created via the WhatsApp Business API, which is exactly what our builder generates code for.
Why use a Catalog template?
Catalog templates remove friction from mobile commerce. Instead of redirecting customers to a website, the catalog opens inside the WhatsApp app, keeping users in a familiar surface and dramatically improving conversion versus link-out flows.
Each catalog template is tied to your Meta Commerce Catalog, so any product update — price changes, new SKUs, stock changes — propagates automatically. You don't need to resubmit the template every time inventory changes.
Common use cases
Direct-to-consumer storefronts
Fashion, beauty, and electronics brands giving subscribers a one-tap path into the full catalog.
Restaurant & food delivery
Show today's menu directly inside chat, with prices and add-to-cart actions.
B2B re-orders
Let regular wholesale buyers reorder from the catalog without logging into a portal.
Seasonal collections
Promote a curated catalog set during launches, sales, or new collection drops.
Example template body
Hi {{1}}! Our new spring collection is live. Tap "View Catalog" to browse 200+ pieces with free shipping on orders over $75.