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Componentes de Plantilla
Texto, Imagen, Video o Documento
Texto del mensaje principal, hasta 1024 caracteres
Hasta 60 caracteres, sin variables
Hasta 2 botones (URL, Teléfono, Respuesta rápida)
About Limited-Time-Offer Templates
Limited Time Offer (LTO) templates pair a promotional message with a built-in countdown timer that visibly ticks down to an expiration date. The native countdown UI creates urgency far more effectively than text alone — recipients see exactly how long they have left to act. LTO templates also support a Copy Code button, making them ideal for flash sales and time-bound discount campaigns.
Why use a Limited Time Offer?
Urgency drives action. WhatsApp's native expiration component is rendered in the chat itself, so recipients can't miss the deadline even if they don't open the message until later. The expiration timestamp is set at send time, so each recipient sees a deadline relative to when you intended.
LTO is the only template type that combines countdown UI with copy-code redemption in a single message — the closest alternative is sending two separate messages, which doubles your conversation cost and halves urgency.
Common use cases
24-hour flash sales
Sitewide discount with a hard expiration and a "Shop Now" CTA.
Cart-abandonment urgency
Recover abandoned carts with a 12- or 24-hour countdown specifically for that user's cart.
Black Friday / Cyber Monday
Holiday sale runs with hourly tier-by-tier discounts and visible countdowns.
Last-call inventory
Clear remaining inventory of a SKU with a deadline and copy-code coupon.
Example template body
Hi {{1}}, your 30% off code expires tonight at midnight. Tap to copy FLASH30 and save before the timer runs out.