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Template Components
Main message text, up to 1024 characters
Up to 2 buttons (URL, Phone, Quick Reply)
Up to 10 swipeable cards with media, text, and buttons
About Media Card Carousel
Media Card Carousel templates let you send up to ten swipeable cards in a single WhatsApp message. Each card can include its own image or video, text body, and up to two buttons — perfect for showcasing a curated selection of products, articles, or services without needing your customer to leave the chat. Carousels are not available in Meta Business Manager's UI; they can only be created via the API, which is exactly what our builder generates.
Why use a Media Card Carousel?
Carousels dramatically increase the surface area of a single conversation. Where a regular template gets one shot at one CTA, a carousel can present ten distinct value propositions and let the recipient pick the one that resonates — driving higher engagement per send.
Each card has its own buttons, so a single carousel can mix "Shop Now" URLs for some cards with "Reply" quick-actions on others. This makes carousels the most flexible single-message format in the entire WhatsApp template catalog.
Common use cases
Featured product collections
Showcase 5–10 curated SKUs with individual images, prices, and Buy Now buttons.
Travel & hospitality
Show destinations, hotels, or itinerary options as swipeable cards with booking CTAs.
Real estate listings
Send 5–10 property options with photos, key specs, and a "Schedule Visit" reply button.
Course or content roundups
Edtech and media brands curating top picks of the week with deep-link CTAs per card.
Example template structure
Card 1: Hero image + "Top pick" text + Shop Now button. Card 2: Different SKU + comparison body + Shop Now. Cards 3–10: Additional curated options. The recipient swipes left to browse them.