Custom Marketing Templates

General-purpose marketing messages with flexible format for any promotional content. Most versatile option with text, media, and buttons.

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Template Components

Header (Optional)

Text, Image, Video, or Document

Body (Required)

Main message text, up to 1024 characters

Footer (Optional)

Up to 60 characters, no variables

Buttons (Optional)

Up to 3 buttons (URL, Phone, Quick Reply)

About Custom Marketing Templates

Custom marketing templates are the most flexible WhatsApp Business message format. Use them for product launches, seasonal promotions, re-engagement campaigns, and any general broadcast where you need full control over header media, body copy, footer, and call-to-action buttons. Our builder gives you a live mobile preview so you know exactly how the message lands on a recipient's WhatsApp before you submit it for Meta approval.

Why use a Custom Marketing template?

Marketing templates support text headers, image headers, video headers, and document headers — letting you match the format to the campaign goal. A new product announcement might use a high-quality image header, while a flash sale benefits from a short text header that loads fast on slow mobile connections.

Up to three quick-reply or call-to-action buttons mean recipients can respond, visit your site, or call you in a single tap. This drives higher click-through rates than plain text messages and is the most common reason businesses choose marketing templates over utility templates.

Common use cases

Seasonal promotions

Black Friday, Christmas, Eid, and Diwali campaigns with image headers and "Shop Now" CTA buttons.

Product launches

Announce new SKUs with hero imagery, feature highlights, and a deep link directly to the product page.

Re-engagement

Win back inactive customers with personalised offers, dynamic body variables, and a single strong CTA.

Event invitations

Invite customers to webinars, sales events, or store openings with time-sensitive messaging.

Example template body

Hi {{1}}! Our biggest sale of the year starts now — get up to 50% off your favourites until Sunday. Tap below to grab the deals before they're gone.

Custom Marketing Template FAQs

What is a WhatsApp custom marketing template?
A custom marketing template is a pre-approved WhatsApp Business message format used for promotional content. It supports a header (text, image, video, or document), body with variables, footer, and up to three buttons.
How long does Meta take to approve a marketing template?
Most marketing templates are reviewed within 1 minute to 24 hours. Templates with media headers, multiple variables, or copy that resembles spam can take longer or be rejected.
Can I personalise the message body?
Yes. Use {{1}}, {{2}}, etc. as variables in the body. When sending the template via the API you replace each variable with the recipient-specific value such as their first name or order number.
How much does a marketing template cost?
Meta charges per conversation, not per template. Marketing-category conversations are priced higher than utility or authentication conversations and the rate varies by recipient country.