Coupon Code Templates

Send discount codes with a special "Copy Code" button that automatically copies the code to clipboard when tapped.

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Template Components

Header (Optional)

Text, Image, Video, or Document

Body (Required)

Main message text, up to 1024 characters

Footer (Optional)

Up to 60 characters, no variables

Buttons (Optional)

Up to 2 buttons (URL, Phone, Quick Reply)

About Coupon Code Templates

Coupon Code templates pair a promotional message with a special "Copy Code" button that copies the discount code to the recipient's clipboard with a single tap. This eliminates the typo-prone step of users manually retyping a code, which historically loses 20–40% of would-be redemptions in WhatsApp campaigns. Our builder formats the special button component correctly so Meta approves it on the first submission.

Why use a Coupon Code template?

The native Copy Code button isn't available in regular marketing templates — it's a dedicated component type that requires the COUPON_CODE template format. Trying to fake it with a quick-reply button labelled "Copy" doesn't actually copy anything.

Higher redemption rates. Internal data from major commerce brands shows 30–60% lift in coupon redemption compared to messages where users have to type or screenshot the code.

Common use cases

Welcome offers

New subscribers receive a one-time discount code immediately after opting in.

Cart abandonment

Recover abandoned carts with a personalised code valid for 24 hours.

Loyalty rewards

Send exclusive codes to repeat customers based on tier or lifetime value.

Flash sales

Time-bound sitewide codes with the urgency of a tap-to-copy CTA.

Example template body

Hi {{1}}, here's 20% off your next order — tap below to copy code WELCOME20. Valid for 7 days.

Coupon Code Template FAQs

How does the Copy Code button work?
When a recipient taps the button, WhatsApp copies the configured code to their device clipboard and shows a brief confirmation. They can then paste it into any checkout field.
Can the code be dynamic per user?
Yes. The code is set as a variable in the button component, so you can issue unique single-use codes by populating the variable when you send the template via the API.
Can I include other buttons alongside Copy Code?
Yes. You can add up to one additional CTA button (such as a "Shop Now" URL) alongside the Copy Code button, for a total of two buttons.
What template category should I submit under?
Coupon Code templates are usually submitted under the Marketing category because the underlying intent is promotional.